Drone footage in marketing strategies

We can all see a booming trend in a past few years with drone footages everywhere we look. It is on social media, Tv, advertising, basically everywhere.

Thanks to DJI and their approach to make flying drones more commercial and accessible for everyone we will most likely see this trend rising.

SO how about marketing and how can we use it?

Well we are in a right field, even with upcoming market uncertainty people are still trying to sell their products and spread their message to masses.

According to GMI insights the market surpassed 1,2 billion USD in 2023 with forecast of 25% increase from 2024-2032.

Source: https://www.gminsights.com/industry-analysis/drone-photography-services-market?utm_source=chatgpt.com

Real estate

AI generated picture

In my personal experience, the biggest demand for drone footage has come from clients in the real estate business. With drone footage, it has finally become accessible to capture professional videos of entire properties at a reasonable price along with original and smooth recordings of the inside areas. This material was mostly used for social media advertising, with the campaign goal of generating leads from customers interested in buying the properties.

10/04/2025 Samuel Mrva